Our Story

Affectionately known as ‘Pak Tam Lima Ringgit’ for his ability to run his business on a transportation fuel of RM5 daily, Pak Tam has had his fair share of challenges in growing the business. Since the 80s, Pak Tam have been able to diversify the range of products and services into catering, mart, bakery, food delivery, OEM services, as well as training food manufacturers and entrepreneurs in F&B.

'Pak Tam Lima Ringgit'

Passion for food is in Pak Tam’s family’s DNA. Along with his wife and six children, Pak Tam and his family diligently manage Sirah Heritage Holdings Sdn Bhd and its  wholly-owned companies; Juara Saji Sdn Bhd, Jalinan Madu Sdn Bhd, Pak Tam Katering Sdn Bhd and Halia Bara Sdn Bhd. With over 30 years of experience, our companies are committed to serve the Malaysian F&B market and soon, globally.

Our Vision is to be the leading food and beverages group of companies that provide quality food products, services and solutions to our customers

Our Mission

To optimise each business units from catering, bakeries, dining experience, food delivery, mart and its central production unit to provide excellent services in every step of its value chain.

Our Core Values

Service Excellence

Committed to provide food prepared with utmost safety, cleanliness and quality control


Maintain a win-win long term relationship with all of our stakeholders


Practice transparency, professionalism and integrity towards our employees, vendors and customers


Passionate about continuous improvement for a better experience for our stakeholders


Early Beginnings


Pak Tam sells mee rebus and rojak pasembor at Selayang Segar Flat.


Enters Taman Selayang Baru and Bukit Bintang Tourism Market.

New Adventure


Pak Tam incorporates Juara Saji Sdn Bhd alongside his wife.


The business starts offering catering and corporate services.

Growing the Business


Establishment of first hospital cafe, in Hospital Melaka.


The business opens its first RnR café at RnR Ulu Bernam.

Diversifying Offerings


Product offering expansion includes 3 in 1 Sachet Drinks and Roti Pak Tam


Holding company restructures into four Sdn Bhd companies.